| Your Merchandising Team
RMSA Merchandising Analyst
The RMSA Merchandising Analyst is a personal retail advisor who works with you to maximize your store’s profit potential. All RMSA analysts have extensive experience in retailing, so they understand the industry from your point of view. They also have the support of more than 50 years of retail intelligence systems, developed by RMSA, to help you improve the performance of your business.
The hallmarks of the RMSA analyst-client relationship are sincerity, enthusiasm, trust and support. RMSA analysts have first-hand experience with the challenges and rewards of operating a retail business. Because of this, they are more than consultants who help you analyze numbers. They are dedicated to your success. Most RMSA clients develop long-term relationships with their analysts and many have worked with the same analyst for more than ten years.
As part of their broad experience, RMSA analysts serve a range of retailers each month. Whether you operate one store or a regional chain, the RMSA Process and the RMSA Merchandising Analyst make it easier for you to get the most out of your business.
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Reviews
Every month, your Merchandising Analyst personally reviews the RMSA Forecast with you. You are guided in merchandise planning, purchasing decisions and inventory management. The RMSA analyst brings a fresh perspective to your business through the accuracy of the RMSA Forecast. Together you identify risks and opportunities in each classification of merchandise, in each store and throughout your retail operation. Retailing is a dynamic industry based on constant change. The analyst works with you to update your buying plan as a direct reflection of current trends. Rather than spending extensive amounts of time trying to collect and analyze raw data yourself, you only need to spend a few hours a month with the RMSA analyst and the Forecast to determine the best actions that will maximize your investment.
Planning
Your RMSA analyst helps you set overall goals for your retail operation and identify specific steps to achieve them. You talk about how to maximize cash flow, adjust inventory levels, avoid excessive markdowns and schedule deliveries to take advantage of seasonal selling patterns. You look at merchandise on order and profit opportunities to bring in more merchandise that your clients want to buy. As a team, you establish a plan of growth that will improve turnover and leave you with a solid year-end profit. You make a commitment to take action and the analyst helps you monitor results.
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RMSA Planner
Our Planners have backgrounds in retail buying, distribution, planning and store operations, with tenures at RMSA ranging from five years to 35 years! They are responsible for the quality control of your forecast. Once the forecast is generated, they review each classification and make any necessary adjustments. For instance, if the make-up of a given classification in your store has changed, the Planner, working with the Merchandising Analyst, may adjust your yearly planned volume, planned turnover and planned markup.
RMSA Account Specialist
The Account Specialist processes standard monthly reports, expediting the delivery of the completed report to the appropriate client or Merchandising Analysts. They proactively verify all sales information received from the client before the data is incorporated into the process of generating the Forecast.
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