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About RMSA

RMSA Helps Retail Stores Grow

RMSA has a 60-year track record in applying our planning expertise to store retailing. We have helped thousands of clients manage inventory, grow revenue, and increase profits.

RMSA's proprietary planning and forecasting software platform, combined with a team of retail operations professionals, focus on your individual product classifications. We'll uncover unique sales patterns, turnover potential and optimal receipt flow for each of your stores. Then we'll create a plan that predicts sales, inventories, receipts and deliveries.

Whether you have one location or hundreds, RMSA provides you data-driven planning and the expert guidance to put those plans into action. With sophisticated planning support from RMSA, you can focus on day-to-day store operations and excelling in customer service.

Our People

Leading the Team of Retail Operations Experts

Barbara Miller

Chief Operating Officer

Ms. Miller currently serves as Chief Operating Officer of RMSA, a position she assumed in December 2000. As Chief Operating Officer, Ms. Miller is responsible for all aspects of operational matters within RMSA; which include product development, enhancements, financial planning, data processing, and product control. Prior to being promoted to Chief Operating Officer, she served as Vice President of Operations and Human Resources for RMSA. Ms. Miller started her career with RMSA in June 1979 as an account executive. Prior to joining RMSA, she was a buyer for a Southern California-based pharmaceutical chain. Ms. Miller also served as an administrator for a Southern California-based construction company.

 

Paul Erickson

Senior Vice President, Client Services

Paul Erickson presently serves as Senior Vice President, Client Services, of RMSA. Widely recognized for his talents as a retail educator, Mr. Erickson has conducted seminars throughout North America on topics that include fundamentals of retail merchandising, strategies of merchandise planning, the effect of computers on bottom-line profits, and what independent retailers can learn from franchises. Mr. Erickson previously served as Vice President for CAM Commerce Solutions, Inc., the largest supplier of microcomputer-based inventory management and point-of-sale solutions for small-to-medium size retailers. Prior to joining CAM Commerce Solutions, Mr. Erickson founded Access Retail Management, Inc., a company offering merchandise forecasting and cash flow management for independent retailers. While President of Access, Mr. Erickson oversaw product development, financial control, marketing and consulting services.

RMSA in the Media

Published Articles by RMSA Retail Professionals

 

Don't Bore Your Customers

"Don't Bore Your Customers" is written by Paul Erickson, Senior Vice President, Client Services and was published in the March/April 2017 issue of National Shoe Retailers Association (NSRA) magazine.

 

Is Your Return Policy Hurting Your Business?

"Is Your Return Policy Hurting Your Business?" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the May/Jun 2016 issue of National Shoe Retailers Association (NSRA) magazine.

 

RMSA Retail solutions Guides UC DAVIS to Dramatic Financial Improvements.

So, when Director Jason Lorgan realized that he had an excess of aged inventory in his warehouse, he immediately began to seek solutions that would minimize inventory costs and improve turns. He attended a seminar conducted by retail solutions provider RMSA, and was intrigued by the concept of their merchandise planning services.

 

You Can't Manage What You Don't Measure.

"You Can't Manage What You Don't Measure." is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the Jan/Feb 2016 issue of Shoe Retailing Today (SRT) magazine.

 

Please Mr. Vendor: Don't Hold a Gun To My Head!

"Please Mr. Vendor: Don't Hold a Gun To My Head!" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the Sept/Oct 2015 issue of Shoe Retailing Today (SRT) magazine.

 

The Store Meeting

"The Store Meeting" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the July/August 2015 issue of Shoe Retailing Today (SRT) magazine.

 

Exceeding Customer Expectations: Yes, You Can!

"Exceeding Customer Expectations: Yes, You Can!" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the May/June 2015 issue of Shoe Retailing Today (SRT) magazine.

 

Wishin' and Hopin'

"Wishin' and Hopin'" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the March/April 2015 issue of Shoe Retailing Today (SRT) magazine.

 

"Be Honest with Yourself: Are you a "Low Performer"?

Be honest with Yourself: Are you a "Low Performer"? is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the September/October issue of Shoe Retailing Today (SRT) magazine.

 

You Can Only Fire Me Once!

"You Can Only Fire Me Once!" is written by Ritchie Sayner, vice President of RMSA Business Development and was published in the Nov/Dec issue of Shoe Retailing Today (SRT) magazine.

 

A Winning Incentive Strategy for Sales Associates.

This article was published in the Sep/Oct issue of Shoe Retailing Today (SRT) and in the InsideOutdoor magazine titled "A Winning Incentive Strategy for Sales Associates" written by Ritchie Sayner, vice President of RMSA Business Development.

 

Is Your Initial Markup Enough?

The Following Article, written by our own Ritchie Sayner, appears on Independent Retailer's website.

Excerpt: "Once we knew the cost, we would make a decision to buy or pass the item. Basing the retail price around the intrinsic value of the merchandise, instead of it's cost, helped us to increase our initial markup. Perhaps this strategy would work for your store as well."

 

The Truth about Markdowns

This Article was written by Ritchie Sayner, and was originally published in the January/February issue of Shoe Retailing Today, in Conjunction with the NSRA.
Excerpt:

"Most folks in the retail business have an inherent disdain for the very word. Taking too many markdowns represents failure in some area or another. Overbuying, duplication, poor timing of deliveries, bad assortment planning, are all recognized causes of markdowns. Excessive markdowns raise the cost of goods sold and result in a reduction in gross margin. When margin levels fall below those of operating expenses, the store has a net loss."

 

Upcoming Seminars/Webinars

 

Los Angeles Fashion Week - March 13th an 14th, 2017
California Market Center
Los Angeles, CA

 

Camex - March 3-6, 2017
Salt Palace Convention Center
Salt Lake City, UT

 

MAGIC - February 22, 2017
Las Vegas Convention Center
Las Vegas, NV

 

ICBA Annual Conference - February 14 - 17, 2017
Planet Hollywood
Las Vegas, NV

 

Gourmet Catalog - January 22, 2017
AmericasMart
New Orleans, LA

 

Independent Retailer Conference - January 14th - 17th, 2017
Ernest N Morial Convention Center
Atlanta, GA

 

NSRA Leadership Conference - November 10 & 11, 2016
Grand Hyatt San Antonio
San Antonio, TX

 

Mega Regional Show - November 8, 2016
Tropicana
Las Vegas, NV

 

Grassroots Outdoor Alliance - November 6 & 7, 2016
Knoxville Convention Center
Knoxville, TN

 

Fashion Market Northern California - October 23, 2016
San Mateo Marriott
San Mateo, CA

 

Envision 2016 - September 20th & 21st, 2016
Marriott Copley Square
Boston, MA

 

Mariner 2016 User Conference - September 13, 2016
Radisson Hotel
Aurora, CO

 

MAGIC -August 15 & 16, 2016
Las Vegas Convention Center
Las Vegas NV

 

NACS Private Store Conference - April 8th, 2016
Nashville Marriott Vanderbilt
Nashville TN

 

CAMEX – March 4-8, 2016
Houston, Texas

 

Global Pet Expo - March 4-6, 2016
Orlando Florida

 

ICBA conference - February 19-22, 2016
Orlando, Florida

 

MAGIC - February 16-18, 2016
Las Vegas Nevada

 

Independent Retailer Conference / Sports Licensing & Tailgate Show - January 24-25, 2016
Las Vegas, Nevada
Las Vegas Convention Center, South Hall
See more at: http://www.sportstailgateshow.com/#sthash.8ukSXW76.dpuf

10:30 – 10:45 | Ideas to Improve Profit & Cash Flow NOW! Paul Erickson, Senior Vice-President, RMSA Retail Solutions will present “Ideas to Improve Profit & Cash Flow NOW!”. The old saying that “Cash is King” couldn’t be more true than it is today. Join us and learn a step by step process to improve your cash flow and increase top line sales

 

Rocky Mountain College Bookstore show - October 6-8, 2015
Loveland, Colorado

 

NORTH EAST COLLEGE BOOKSTORE CONFERENCE - November, 2015
Lake George, NY
November 1st 9:15 am Eastern, Paul Erickson will be presenting "Inventory Is Your Retail Heart...Is It Healthy?"
November 2nd 4:00 pm Eastern, Paul Erickson will be presenting "The Psychology Of Price"

 

MID ATLANTIC COLLEGE BOOKSTORE CONFERENCE - October 19th, 2015
Dover, DE
Paul Erickson will be presenting "Retail Terms Of Endearment"

 

LPA - September 16th, 2015
User Conference
Minneapolis, MN
All Day
Paul Erickson will be presenting "The Psychology Of Price" & "How to Compete Effectively Against The Department Stores"

 

MAGIC - August 18th, 2015
Las Vegas, NV
9:oo AM Pacific
Paul Erickson will be presenting "How To Compete Effectively Against the Department Stores"

 

MAGIC - August 17th, 2015
Las Vegas, NV
12:00 PM Pacific
Paul Erickson will be presenting "Show Me The Money"

RMSA Videos

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Careers at RMSA

Openings: Retail Analysts

RMSA has openings for Retail Analysts in New York and other major markets. The RMSA analyst works closely with our clients to improve their business performance. A minimum of 5-7 years of retail operations experience and knowledge in retail merchandise management, planning, etc. is required for this position. The ideal candidate will have knowledge of the specialty retail sector in their market area, and will have excellent analytical and communication skills.

In this position the analyst will generate new client engagements and provide ongoing support and analysis to current and new customers. Compensation is competitive and is comprised of a base salary plus commission.

RMSA offers a competitive benefits program, which includes medical, dental, vision, life insurance, a 401(k) program and other attractive offerings.
Please contact us at employment@rmsa.com to be considered for this position.

Learn More

Find out how your stores can become more profitable.